Privacy Policy
Griswold’s Outdoor Lighting
Privacy Policy
https://griswoldsoutdoorlighting.com
Griswold’s Outdoor Lighting (“we,” “us,” or “our”) operates the website https://griswoldsoutdoorlighting.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, request a quote, or contact us for our permanent outdoor lighting services. By using our Site, you agree to the practices described in this Policy.
1. Information We Collect
1.1 Information You Provide Directly
We collect personal information you voluntarily provide when you:
- Submit a quote request form (name, email address, phone number, property address, and project details)
- Contact us via our contact form, phone, or email
- Apply for a position through our Join Our Team page
- Sign up for financing through our third-party financing partners
1.2 Information Collected Automatically
When you visit our Site, we and our third-party partners may automatically collect:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time on page, and referring URLs
- Device identifiers and screen resolution
- Cookies and similar tracking technologies (see Section 4)
1.3 Information from Third Parties
We may receive information about you from:
- Meta (Facebook) — through our Facebook Pixel, which tracks website visits and actions for advertising and analytics
- Google — through Google Analytics and Google Ads conversion tracking
- Financing partners — when you submit a financing application
2. How We Use Your Information
We use the information we collect to:
- Respond to quote requests, inquiries, and support communications
- Schedule and perform in-home consultations and lighting installations
- Process and facilitate financing applications with our third-party partners
- Send appointment confirmations, service updates, and follow-up communications
- Send marketing communications about our services (you may opt out at any time)
- Improve our website, services, and customer experience
- Run targeted advertising campaigns on Facebook, Google, and similar platforms
- Comply with legal obligations and protect our legal rights
- Detect and prevent fraud, spam, and other harmful activity
3. How We Share Your Information
We do not sell your personal information. We may share your information with:
3.1 Service Providers
We work with trusted third-party vendors who assist in operating our business, including website hosting, email, CRM, scheduling, and analytics platforms. These providers are contractually required to protect your information and use it only for the services they provide to us.
3.2 Advertising Partners
We use Facebook Pixel and Google tracking technologies that share data with Meta Platforms, Inc. and Google LLC for advertising and remarketing. These companies have their own privacy policies governing their use of your data.
3.3 Financing Partners
When you apply for financing, your information is shared with our third-party financing partners to process your application. Their use of your information is governed by their own privacy policies and applicable financial privacy laws.
3.4 Gemstone Lights
As a Certified Gemstone Lights dealer, we may share relevant project or warranty information with Gemstone Lights to fulfill installation, warranty, or product support obligations.
3.5 Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of any person.
3.6 Business Transfers
In the event of a merger, acquisition, or sale of our business, your personal information may be transferred to the acquiring entity.
4. Cookies and Tracking Technologies
4.1 Types of Cookies We Use
- Strictly Necessary Cookies — Required for the Site to function properly
- Analytics Cookies — Used by Google Analytics to track visitor behavior and site performance
- Advertising / Marketing Cookies — Placed by Facebook Pixel and Google Ads to serve relevant ads and measure campaigns
- Functionality Cookies — Used to remember preferences or previously entered form data
4.2 Managing Cookies
You can control cookies through your browser settings. You may also opt out of interest-based advertising by visiting:
- Facebook Ad Preferences: https://www.facebook.com/ads/preferences
- Google Ad Settings: https://adssettings.google.com
- Network Advertising Initiative Opt-Out: https://optout.networkadvertising.org
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law. Specifically:
- Quote request and contact form data is retained for up to 3 years for business and customer service purposes
- Customer installation and warranty records are retained for the duration of your warranty and for a reasonable period thereafter
- Analytics and advertising data is retained per the policies of Google and Meta
- Job application data is retained for up to 1 year if you are not selected
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including secure data transmission (HTTPS/SSL), access controls, and periodic security reviews. However, no method of transmission over the Internet is 100% secure.
In the event of a data breach likely to result in risk to your rights, we will notify affected individuals and, where required, relevant authorities in accordance with applicable law.
7. Your Rights and Choices
You may have the following rights regarding your personal information:
- Access — Request a copy of the personal information we hold about you
- Correction — Request that we correct inaccurate or incomplete information
- Deletion — Request that we delete your personal information, subject to legal retention obligations
- Opt-Out of Marketing — Unsubscribe from marketing emails at any time via the unsubscribe link in any email or by contacting us directly
- Opt-Out of Tracking — Adjust your browser or device settings, or use the opt-out links in Section 4.2
To exercise any of these rights, contact us at Clark@GriswoldsOutdoorLighting.com.
8. Michigan Consumer Protection
As a Michigan-based business, we comply with applicable Michigan consumer protection and privacy laws. If you are a Michigan resident and have questions or concerns about how your personal information is handled, please contact us directly at Clark@GriswoldsOutdoorLighting.com.
9. Children’s Privacy
Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete such information.
10. Third-Party Links
Our Site may contain links to third-party websites, including Gemstone Lights, review platforms, and social media pages. We are not responsible for the privacy practices of those websites and encourage you to review their policies before providing any personal information.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Griswold’s Outdoor Lighting
Phone: 810.255.1235
Email: Clark@GriswoldsOutdoorLighting.com
Website: https://griswoldsoutdoorlighting.com
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the posting on this page. Your continued use of the Site after any changes constitutes acceptance of the updated Policy.